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- W2762069049 abstract "The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Twitter and Facebook). The research question that motivates this article is, ‘To what extent can Globo Network’s Brazilian coverage be characterized as a transmedia experience?’ The theoretical framework focuses on transmedia journalism, and the methodology is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that the Globo Network coverage was modestly transmediatic, presenting mechanisms of audience engagement and limited expansion of content within technological advances. However, there was no solid transmedia plan aiming at articulating transmediality to build a universe designed within various integrated media platforms." @default.
- W2762069049 created "2017-10-20" @default.
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- W2762069049 date "2017-10-03" @default.
- W2762069049 modified "2023-09-23" @default.
- W2762069049 title "2014 FIFA World Cup on the Brazilian Globo Network: A transmedia dynamics?" @default.
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- W2762069049 doi "https://doi.org/10.1177/1742766517734256" @default.
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