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- W27623492 abstract "Managers are frequently exposed to abstract, theoretical concepts, of which some are attended to while others are neglected. To become meaningful for managers, new abstract concepts must be reflected upon and given content. In this paper, we explore how and to what extent managers understand and make use of the exemplar concept of “market orientation”. The reported findings indicate that managers’ understanding and use of the concept of market orientation, in their goal-directed effort to perform, are influenced by the actual context in which they are embedded and operate. Our findings also indicate that managers’ understanding of market orientation can deviate substantially from the meaning reflected in the academic literature." @default.
- W27623492 created "2016-06-24" @default.
- W27623492 creator A5065285124 @default.
- W27623492 date "2001-11-23" @default.
- W27623492 modified "2023-09-27" @default.
- W27623492 title "Understanding and practising market orientation : exploring how managers cope in turbulent environments" @default.
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