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• W2763859629 startingPage "355" @default.
• W2763859629 abstract "Abstract The growth of social media presents international businesses and marketers with unprecedented risks and challenges. Marketers are becoming aware of the threat of losing control over their message and are also beginning to realize the potential of social media as a marketing tool. Based on export managers’ beliefs about social media use outcomes, as well as their attitudes, intention to use, and actual use of these applications of Web 2.0, three groups of Spanish exporters are identified according their managerial involvement with social media tools: ‘potential in SM’, ‘initiated in SM’, and ‘expert in SM’. Considering other firm characteristics and type of sector, these three clusters of exporting firms are fully characterized and their relationship with firm performance is determined. From these results, relevant implications emerge for academic researchers, entrepreneur-managers and policy-makers." @default.
• W2763859629 created "2017-10-20" @default.
• W2763859629 creator A5002375402 @default.
• W2763859629 creator A5015330855 @default.
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• W2763859629 date "2018-04-01" @default.
• W2763859629 modified "2023-10-05" @default.
• W2763859629 title "Examining the impact of managerial involvement with social media on exporting firm performance" @default.
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• W2763859629 doi "https://doi.org/10.1016/j.ibusrev.2017.09.003" @default.
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