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• W2764681567 abstract "is book I wish I had written. Andy Law has redefined agency for twenty-first It will be interesting to see how many agencies follow his lead. ? Jay Chiat, Founder, Chiat/DayPassion. Rebellion. Guts. Glory. This book has breathy pace of a thriller. The story of how St. Luke's takes on advertising establishment is a merger of ballad of Robin Hood's merry band and story of David and Goliath. In fact, it's a parable not just for advertising business, but for all business today and tomorrow. St. Luke's is definitely on to something. ? Marty Cooke, Executive Creative Director, M&C SaatchiAndy Law is one of few creative executives who has learned by doing, not just telling. So it's exciting to have him chronicle all that learning for us. Having watched him build St. Luke's from start, it feels like watching Neil Armstrong take his first step on moon's surface. He is truly pioneering how companies will have to be run in twenty-first century. ? Geraldine B. Laybourne, Chairman and CEO Oxygen MediaCreative Company is an intriguing story that captures soul of new economy. It is a must-read for managers who want to bring out exceptional performance in their team?or for anyone who wants insight into future of business. ? Deborah Kenny, Group Publisher, Sesame Street magazinesIt's a big book. It needs to be. ? Dan Wieden Founder, Wieden and KennedyWhy does Fast Company magazine call St. Luke's the ad agency to end all ad agencies? How can a company function, let alone thrive, when it has eschewed conventional hierarchy in favor of flattest possible organizational layout and craziest ever decision-making process? And why on earth would some of most talented and sought-after minds in advertising world forsake fabulous perks available to senior managers and risk everything for a company where no one has even a desk to call his or her own?In Creative Company, chairman and cofounder of St. Luke's answers these questions and many more. Andy Law writes candidly and enthusiastically about breaking agency mold and organizing a company in a completely different way.St. Luke's is nothing if not different?to many, agency described in this remarkable and challenging book may hardly sound like a business at all. In 1995, a small band of highly creative people who loved work but hated workplace established a company designed not only to get most out of them, but to give most back?a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, agency's annual billings soared to more than $90 million in three memorable years.Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of advertising industry. It also fires opening volley of a revolution that aims to do nothing less than alter DNA of business itself and, in Law's words, furiously seeks a new, better, more fulfilling, and fairer role for business in lives of its employees.The St. Luke's story will challenge your preconceptions, stimulate your imagination, and may even change your mind." @default.
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• W2764681567 title "Creative Company: How St. Luke's Became the Ad Agency to End All Ad Agencies" @default.
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