Matches in SemOpenAlex for { <https://semopenalex.org/work/W2764852670> ?p ?o ?g. }
Showing items 1 to 92 of
92
with 100 items per page.
- W2764852670 abstract "Today Tesco is not only the UK’s largest grocer, but also the world’s most successful internet supermarket (Humby and Hunt, 2004, pg 1). The Tesco Clubcard is widely considered to be a pioneer and success story in loyalty marketing, helping to propel Tesco to be the number one supermarket retailer in the UK (Tapp, 2005, pg 176). This thesis consists of a literature review of previously publish materials and the use of a quantitative survey. The aim of the study is to uncover and identify the value of the Tesco Clubard customer reward program and determine how significant it is in creating true customer loyalty. The findings of the study revealed consumers place greater importance upon store location, value for money and product range rather than loyalty card schemes, in-store magazines and vouchers." @default.
- W2764852670 created "2017-10-27" @default.
- W2764852670 creator A5025083661 @default.
- W2764852670 date "2008-01-01" @default.
- W2764852670 modified "2023-09-23" @default.
- W2764852670 title "The accuracy of customer reward program as loyalty marketing tool" @default.
- W2764852670 hasPublicationYear "2008" @default.
- W2764852670 type Work @default.
- W2764852670 sameAs 2764852670 @default.
- W2764852670 citedByCount "1" @default.
- W2764852670 countsByYear W27648526702015 @default.
- W2764852670 crossrefType "journal-article" @default.
- W2764852670 hasAuthorship W2764852670A5025083661 @default.
- W2764852670 hasConcept C101276457 @default.
- W2764852670 hasConcept C105458232 @default.
- W2764852670 hasConcept C112698675 @default.
- W2764852670 hasConcept C119857082 @default.
- W2764852670 hasConcept C121955636 @default.
- W2764852670 hasConcept C136764020 @default.
- W2764852670 hasConcept C140781008 @default.
- W2764852670 hasConcept C144133560 @default.
- W2764852670 hasConcept C146897074 @default.
- W2764852670 hasConcept C162324750 @default.
- W2764852670 hasConcept C162853370 @default.
- W2764852670 hasConcept C2524010 @default.
- W2764852670 hasConcept C2776291640 @default.
- W2764852670 hasConcept C2776915394 @default.
- W2764852670 hasConcept C2776967331 @default.
- W2764852670 hasConcept C2778945127 @default.
- W2764852670 hasConcept C2780378061 @default.
- W2764852670 hasConcept C2985066332 @default.
- W2764852670 hasConcept C31170391 @default.
- W2764852670 hasConcept C31367271 @default.
- W2764852670 hasConcept C33923547 @default.
- W2764852670 hasConcept C34447519 @default.
- W2764852670 hasConcept C41008148 @default.
- W2764852670 hasConcept C41458344 @default.
- W2764852670 hasConcept C518677369 @default.
- W2764852670 hasConcept C90673727 @default.
- W2764852670 hasConceptScore W2764852670C101276457 @default.
- W2764852670 hasConceptScore W2764852670C105458232 @default.
- W2764852670 hasConceptScore W2764852670C112698675 @default.
- W2764852670 hasConceptScore W2764852670C119857082 @default.
- W2764852670 hasConceptScore W2764852670C121955636 @default.
- W2764852670 hasConceptScore W2764852670C136764020 @default.
- W2764852670 hasConceptScore W2764852670C140781008 @default.
- W2764852670 hasConceptScore W2764852670C144133560 @default.
- W2764852670 hasConceptScore W2764852670C146897074 @default.
- W2764852670 hasConceptScore W2764852670C162324750 @default.
- W2764852670 hasConceptScore W2764852670C162853370 @default.
- W2764852670 hasConceptScore W2764852670C2524010 @default.
- W2764852670 hasConceptScore W2764852670C2776291640 @default.
- W2764852670 hasConceptScore W2764852670C2776915394 @default.
- W2764852670 hasConceptScore W2764852670C2776967331 @default.
- W2764852670 hasConceptScore W2764852670C2778945127 @default.
- W2764852670 hasConceptScore W2764852670C2780378061 @default.
- W2764852670 hasConceptScore W2764852670C2985066332 @default.
- W2764852670 hasConceptScore W2764852670C31170391 @default.
- W2764852670 hasConceptScore W2764852670C31367271 @default.
- W2764852670 hasConceptScore W2764852670C33923547 @default.
- W2764852670 hasConceptScore W2764852670C34447519 @default.
- W2764852670 hasConceptScore W2764852670C41008148 @default.
- W2764852670 hasConceptScore W2764852670C41458344 @default.
- W2764852670 hasConceptScore W2764852670C518677369 @default.
- W2764852670 hasConceptScore W2764852670C90673727 @default.
- W2764852670 hasLocation W27648526701 @default.
- W2764852670 hasOpenAccess W2764852670 @default.
- W2764852670 hasPrimaryLocation W27648526701 @default.
- W2764852670 hasRelatedWork W1921979932 @default.
- W2764852670 hasRelatedWork W1993713520 @default.
- W2764852670 hasRelatedWork W2003836849 @default.
- W2764852670 hasRelatedWork W2006508824 @default.
- W2764852670 hasRelatedWork W2028210023 @default.
- W2764852670 hasRelatedWork W2037205390 @default.
- W2764852670 hasRelatedWork W205193564 @default.
- W2764852670 hasRelatedWork W2084953021 @default.
- W2764852670 hasRelatedWork W2410419440 @default.
- W2764852670 hasRelatedWork W2481879683 @default.
- W2764852670 hasRelatedWork W253987155 @default.
- W2764852670 hasRelatedWork W2808476926 @default.
- W2764852670 hasRelatedWork W2946680334 @default.
- W2764852670 hasRelatedWork W2953757627 @default.
- W2764852670 hasRelatedWork W2953839668 @default.
- W2764852670 hasRelatedWork W2955211743 @default.
- W2764852670 hasRelatedWork W3155897601 @default.
- W2764852670 hasRelatedWork W583113445 @default.
- W2764852670 hasRelatedWork W977369357 @default.
- W2764852670 hasRelatedWork W2615818469 @default.
- W2764852670 isParatext "false" @default.
- W2764852670 isRetracted "false" @default.
- W2764852670 magId "2764852670" @default.
- W2764852670 workType "article" @default.