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• W2765219144 abstract "Self-Organization, Embodied Cognition and the Bounded Rationality Concept Maria Luisa Bissoto (malubissoto@yahoo.com) Centro Universitario Salesiano de Sao Paulo (UNISAL) Americana, SP, Brazil Faculdade Salesiana Dom Bosco, Piracicaba, SP, Brazil Post-Graduate Program “Apprendere” - Cognition, Education and Learning Research Group Prudente de Moraes, 1341, Piracicaba, SP, Brazil among several variables and rationally choice the best decisional option. They have thus created conditions to think more deeply and systematically about the role of the decision maker subjectivity to the decision process. However since the last years from XX century the Expected Utility Theory has been the target of a strong criticism, mainly concerning: a restrictive conception of the human cognition, understanding it basically as an “algorithmic machine”, b. the idealization of the decision maker as a super-rational agent, omniscient and omnipotent within the decision process and c. the concept of information on which this theory relays, quantitative and syntactic, making the relation between the informational input and the value attribution to the decisional variables a paradox 1 . These critics have stimulated other theorizations characterized by reconsidering two principal questions: the optimized reason principle and the Maxim Expected Utility principle. Abstract This research has aimed to debate some decision making theoretical principles, in particular the bounded rationality concept. The conceptions of cognition subjacent to this concept, its main limitations for understanding the human decision process and the possible contributions from two other theoretical perspectives- the self-organization process and the embodied cognition concept have been methodologically analyzed. The concluding comment claims that: a. other forms to conceive the human cognition are still necessary to better understand the cognitive basis of human making decision process; b. the Self-Organizing and Embodied Cognition Theories, as understood here, might constitute themselves as relevant contributions to the development and reflection concerning the making decision process and the Bounded Rationality concept. Keywords: decision making; bounded rationality; self-organization; embodied cognition. The Bounded Rationality Concept: cognitive presuppositions Introduction Electing perspectives for acting and making decisions are critical aspects of the human life and theoretical explanations about these topics could be retraced to the Greek Antiquity. A common characteristic to several of these explanations is concerning the conception that the decision making is essentially a logical-rational process, in which utility principles are prevalent. This conception has became historically stronger and influenced by four sources: the Illuminist thought from XVII century, the probabilistic mathematical theories elaborated from XVIII century, the Utilitarian philosophical-economic theories from XVIII century, and the Neoclassic Economic theories, developed from XIX century on (Buchanan & O’Connell, 1996; Taleb, 2007; Glimcher, Camerer, Fehr & Poldrack, 2009). Since the middle of XX century the approaches that conceive the decision making process under the expected utility premises - like those that have been derived and influenced by F. Ramsey, von Neumann e Morgestern (1944), L. Savage (1954) e R. Jeffrey (1956) works – have obtained a wide and important diffusion. These theories have constituted an important scientific advance for understanding the human decision process, presenting for the first time questions about the decision maker preferences, the capacity to order H. Simon when contesting the conception of rational/optimized decision considered its substitution for the concept of satisfactory decision; founded on three main issues: a) the human beings are cognitive and perceptually restricted, never being able to fully apprehend the environmental complexity, b) these restrictions impact the decision making process, generating a “cost”, compelling the decision maker to find alternative actions that satisfy the decision requirements at other levels (“satisficing” principle) and c) the difficulties and restrictions found in making a decision disclose and clarify its significance, making the process to find satisfactory alternatives adjustable to the decision maker limitations and to the environmental parameters. These statements sustain the bounded rationality concept developed by H. Simon and formalized in A Behavioral Model of Rational Choice, in Models of Man, 1957. In Simon’s definition this is the term used “to designed rational choice that takes into account the cognitive limitations of the decision maker- limitations of both knowledge and computational capacity” (1997, p. 291). See Kahneman & Tversky, 1979; Simon, 1989, Juarrero, 1999; Gigerenzer & Selten, 2001." @default.
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• W2765219144 title "Self-Organization, Embodied Cognition and the Bounded Raionality Concept" @default.
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