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• W2765237656 abstract "The New Obama Narrative by George Lakoff For the first two years of his administration, President Obama had no overriding narrative, no frame to define his policymaking, no way to make sense of what he was trying to do. As of his 2011 State of the Union Address, he has one: Competitiveness. The competitiveness narrative is intended to serve a number of purposes at once: 1. Split the Republican business community off from the hard right , especially the Tea Party. Most business leaders want real economics not ideological economics. And it is hard to pin the socialist label on a business-oriented president. He may succeed. 2. Attract bi-conceptuals -- those who are conservative on some issues and progressive on other issues. They are sometimes mistakenly called moderates or independents, though there is no one ideology of the moderate or the independent. They make up 15 to 20 percent of the electorate, and many are conservative on economic issues and progressive on social issues. He attracted them in 2008, but not in 2010. He needs less than half to win in 2012. He may well succeed. 3. Competitiveness has five natural metaphors: A war, a race, a competitive sport, a competitive game, and dog-eat-dog predation. The president's Sputnik moment imposed the Cold War metaphor -- one in which we are temporarily losing a worldwide economic war, but can catch up with mobilization. 4. The president implicitly, if not explicitly, declared economic war ( win ), asking for a complete long-term ( future ) economic mobilization. So, when the conservatives say, No, investment just means spending, his narrative makes them unpatriotic. In a war, we have to all work together. And he is the Commander-in-Chief. He gets the moral authority. 5. As Commander-in-Chief, he gets to define how to win over the long haul. Here the race metaphor enters. We are behind other nations. We need to catch up in what is needed for long-term prosperity: education, infrastructure, research for innovation, clean energy. These aspects of the progressive agenda become a business agenda for defending the nation. This brings back his progressive base. 6. War-like competitiveness fits conservative not progressive thought. But there is a form of competitiveness that does fit progressive thought: Personal best! The race with oneself. It is what Obama has called The Ethic of Excellence in" @default.
• W2765237656 created "2017-11-10" @default.
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• W2765237656 date "2011-01-28" @default.
• W2765237656 modified "2023-09-23" @default.
• W2765237656 title "The New Obama Narrative" @default.
• W2765237656 hasPublicationYear "2011" @default.
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