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- W2765362005 abstract "Instrumental stakeholder theory suggests that stakeholders are more attracted to stakeholder oriented firms than to profit oriented firms, or to firms with a mixed stakeholder/profit orientation. However, these predictions, and the recently suggested reciprocity mechanism underlying them, have not been tested empirically. Moreover, they seem to be at odds with empirical findings in the corporate social responsibility (CSR) literature suggesting that stakeholders prefer firms with a mixed orientation over stakeholder oriented firms. In this paper we build on insights from moral psychology to show why stakeholder oriented firms are, in fact, more attractive to stakeholders than mixed oriented firms. In a series of vignette studies, we find that a firm’s perceived self-regard is negatively related to its perceived other-regard. Mixed oriented firms are perceived by stakeholders to be more self-regarding and, hence, less other- regarding than stakeholder oriented firms. This, in turn, decreases their attracti..." @default.
- W2765362005 created "2017-11-10" @default.
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- W2765362005 date "2017-08-01" @default.
- W2765362005 modified "2023-09-27" @default.
- W2765362005 title "You Can’t Have Your Cake and Eat It: Mixed Profit/Stakeholder Motives Reduce Firm Attractiveness" @default.
- W2765362005 doi "https://doi.org/10.5465/ambpp.2017.10406abstract" @default.
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