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- W2765381001 abstract "Cinemagraphs are a new medium that isintermediate between photographs and videos: most of the frame is static, whilesome details are animated in a seamless loop. Given their vivid appearance weexpected that food cinemagraphs evoke stronger affective and appetitiveresponses than their static counterparts (stills). This dataset provides the stimuli we used to measure the Liking (affective) and Wanting (appetitive) responses to both cinemagraphsand stills representing a wide range of different food products. In addition we provide the SPSS data file and an Excel file with the results of this study.Our resultsshow that food cinemagraphs only slightly increase Wanting scores and do notaffect Liking scores, compared to similar stills. Although we found no maineffect of image dynamics on Liking, we did observe a significant effect forsome individual food items. However, the effects of image dynamics on Likingand Wanting appeared to be product specific: for some products dynamic imageswere scored higher on Liking or Wanting, while static images were scored higherfor other products. This suggests that image dynamics intensifies subjectiveLiking and Wanting judgements but does not alter their polarity. Furtherresearch is needed to resolve this issue." @default.
- W2765381001 created "2017-11-10" @default.
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- W2765381001 date "2017-01-01" @default.
- W2765381001 modified "2023-09-23" @default.
- W2765381001 title "Food cinemagraph study" @default.
- W2765381001 doi "https://doi.org/10.6084/m9.figshare.5522137.v1" @default.
- W2765381001 hasPublicationYear "2017" @default.
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