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- W2765764863 abstract "In 2015, the global sport industry was estimated to be worth US $145 billion which accounts for over 3% of the world’s economic activity (PWC, 2011). Adding to this the total estimated worth of the..." @default.
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- W2765764863 date "2017-11-03" @default.
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- W2765764863 title "Sport marketing’s past, present and future; an introduction to the special issue on contemporary issues in sports marketing" @default.
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- W2765764863 doi "https://doi.org/10.1080/0965254x.2018.1389492" @default.
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