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• W2765851728 abstract "In this chapter social media will be presented and reviewed by exploring its impact on midwifery and maternity services, considering global perspectives. It will begin by positioning the opportunities social media presents to midwives, maternity care workers, in addition to childbearing women and their families. A summary of the range of social media platforms available will be presented, and will include an analysis of the increasing utilisation of social media as an important aspect of health promotion and health care. The ongoing maturation of social media technology has broadened the scope for individuals to be heard, and to voice their opinions. This has huge implications for those using and providing maternity care, as service users can share their feedback on the care they’ve received to the whole world, at the touch of the button. Online blogging is competing with written academic articles for disseminating research and opinion, and the use of social media in increasing readership of high-quality papers through making them more accessible. Social media offers opportunities to maternity workers to access influential leaders and experts, as there are no hierarchies in cyberspace. This in itself presents unlimited opportunities for all parties, and maximises potential for increased social capital through community engagement. It also increases visibility, the chance for student and newly qualified midwives to test out ideas, and then to gain support for taking them forwards. But there needs to be caution, and some health care professionals lack knowledge of the importance of professional integrity and the power or demise of their digital footprint. The chapter will offer a practical guide for midwives on how best to access, utilise and maximise social media avenues for learning from conference and events, networking, lobbying for change, professional development, research, relationship building, communication and midwifery promotion. It will include examples of how social media has acted as a change agent in health care arenas, where the digital space has offered a platform for innovation and engagement, enabling radical change through building supportive networks. The chapter will explore the importance of modelling positive behaviours online, how to stay safe, and to remain within professional boundaries for both personal and professional cyber identities. Social media is here to stay, and the overall focus of this chapter will be about how to use it well." @default.
• W2765851728 created "2017-11-10" @default.
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• W2765851728 date "2017-01-01" @default.
• W2765851728 modified "2023-09-25" @default.
• W2765851728 title "Around the World in 80 Tweets—Social Media and Midwifery" @default.
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• W2765851728 doi "https://doi.org/10.1007/978-3-319-63513-2_9" @default.
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