Matches in SemOpenAlex for { <https://semopenalex.org/work/W2766651851> ?p ?o ?g. }
- W2766651851 abstract "AbstractIn this article we present an in-depth case study to better understand the underlying market orientation concept in relation to bringing new technologies to the marketplace. We use the case..." @default.
- W2766651851 created "2017-11-10" @default.
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- W2766651851 date "2017-10-18" @default.
- W2766651851 modified "2023-09-24" @default.
- W2766651851 title "The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx" @default.
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- W2766651851 doi "https://doi.org/10.1080/0965254x.2017.1384752" @default.
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