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- W2766882619 abstract "This study examines the association between multimarket competition and the formation of horizontal alliances. Prior research has suggested that multimarket competition attenuates competitive pressure via mutual forbearance that facilitates implicit cooperation, but has not considered its implications for explicit cooperation. Recently, scholars have revealed that multimarket competition between two rivals increases their propensity to form a joint alliance, assuming alignment between implicit and explicit cooperation. However, the current study suggests that because mutual forbearance emerges only at high levels of multimarket competition, at low levels, explicit cooperation via horizontal alliances substitutes for implicit cooperation and attenuates competitive pressure. Once mutual forbearance transpires, it mitigates the need for explicit cooperation, resulting in an inverted U-shaped association between multimarket competition and the formation of horizontal alliances. The study further suggests that firm size mitigates this inverted U-shaped association, because when possible, firms rely on their internal assets to unilaterally deter rivals instead of resorting to mutual forbearance. Panel data on 242 U.S. software firms operating during 1990-2001 support these conjectures. This study bridges research streams on alliances, multimarket competition, and competitive dynamics by identifying multimarket competition as an antecedent of alliance formation and uncovering the interplay of explicit and implicit cooperation." @default.
- W2766882619 created "2017-11-10" @default.
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- W2766882619 date "2017-08-01" @default.
- W2766882619 modified "2023-09-26" @default.
- W2766882619 title "Multimarket Competition and Alliance Formation" @default.
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- W2766882619 doi "https://doi.org/10.5465/ambpp.2017.10177abstract" @default.
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