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- W2767346075 abstract "The main goal of this research is to investigate how learners with different cultural background differ in their interaction style and visual behavior in multimedia-enhanced education, more specifically between groups from the African vs. Asian regions. The researchers conducted a controlled eye-tracking experiment to explore and evaluate the visual behavior of African, Afghan, Japanese and Chinese learners when scanning through different online multimedia contents. The analysis of their eye-gaze patterns and heat-maps revealed significant differences in terms of learners' interaction style, gender, color, text or multimedia preferences. This cross-cultural investigation collectively contributes towards effective use of multimedia technologies in education that ultimately increases learners' engagement and retention." @default.
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- W2767346075 date "2018-01-01" @default.
- W2767346075 modified "2023-09-27" @default.
- W2767346075 title "Cultural Implications for Student Engagement in Online Learning" @default.
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- W2767346075 doi "https://doi.org/10.4018/978-1-5225-3634-5.ch002" @default.
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