Matches in SemOpenAlex for { <https://semopenalex.org/work/W2767781917> ?p ?o ?g. }
- W2767781917 abstract "Aim: Our aim in this project was to explore Twitter's potential as a vehicle for an online public information campaign (PIC) focused on providing evidence-based information about stem cell therapies and the market for unproven stem cell-based interventions. Methods: We designed an online, Twitter-based PIC using classic design principles and identified a set of target intermediaries (organizations with online influence) using a network governance approach. We tracked the PIC's dissemination over a 2-month period, and evaluated it using metrics from the #SMMStandards Conclave. Results: Participation was limited but the PIC achieved some reach and engagement. Conclusion: Social media based online PICs appear to have potential but also face challenges. Future research is required to better understand how to most effectively maximize their strengths." @default.
- W2767781917 created "2017-11-17" @default.
- W2767781917 creator A5008330081 @default.
- W2767781917 creator A5016811085 @default.
- W2767781917 date "2017-10-01" @default.
- W2767781917 modified "2023-10-14" @default.
- W2767781917 title "Leveraging social media in the stem cell sector: exploring Twitter's potential as a vehicle for public information campaigns" @default.
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- W2767781917 doi "https://doi.org/10.2217/rme-2017-0055" @default.
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