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- W2768087466 abstract "• Organizational identity work is increasingly professionalized under the label of corporate branding. • The branding logic is a persuasive and self-seductive managerial fantasy. • The branding logic functions as a form of ‘silver bullet’ in navigating the tensions of planned organizational identity change. • The branding logic offers both opportunities and limitations for organizational identity change. • The branding logic has implications on the organization of organizational identity work practices." @default.
- W2768087466 created "2017-11-17" @default.
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- W2768087466 date "2017-12-01" @default.
- W2768087466 modified "2023-09-27" @default.
- W2768087466 title "The silver bullet of branding: Fantasies and practices of organizational identity work in organizational identity change process" @default.
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- W2768087466 doi "https://doi.org/10.1016/j.scaman.2017.10.001" @default.
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