Matches in SemOpenAlex for { <https://semopenalex.org/work/W2769542883> ?p ?o ?g. }
Showing items 1 to 80 of
80
with 100 items per page.
- W2769542883 abstract "In today’s business parlance, firms who possess superior technology are found to be more efficient. This paper examines the relative importance assigned by key management personnel to three broad parameters of a firm’s capabilities, namely, marketing, R&D and operations, which affect the performance of a medium-sized dairy firm operating in a highly competitive market in the city of Kolkata in India. Using conjoint analysis on the data collected from key managerial personnel, the empirical study obtained an estimation of the relative importance of the various attributes chosen within marketing, R&D and operational capabilities. The study found that the success of this particular dairy firm, where consumers generally have low involvement, lied with marketing capability compared to R&D and operational capability. Moreover, the technological know-how was the most dominant attribute within those three capability dimensions. Hence, authors chose to title the paper as Tie-Up Technology in the Marketing Strategy Formulation." @default.
- W2769542883 created "2017-12-04" @default.
- W2769542883 creator A5027362765 @default.
- W2769542883 creator A5081035701 @default.
- W2769542883 date "2017-11-18" @default.
- W2769542883 modified "2023-09-23" @default.
- W2769542883 title "Tie-Up Technology in Marketing Strategy: A Case Study on a Small Industry Business" @default.
- W2769542883 cites W2081872119 @default.
- W2769542883 cites W2092146150 @default.
- W2769542883 cites W2108795964 @default.
- W2769542883 cites W2119629066 @default.
- W2769542883 cites W2528298556 @default.
- W2769542883 cites W4236443623 @default.
- W2769542883 doi "https://doi.org/10.1007/978-3-319-68750-6_58" @default.
- W2769542883 hasPublicationYear "2017" @default.
- W2769542883 type Work @default.
- W2769542883 sameAs 2769542883 @default.
- W2769542883 citedByCount "0" @default.
- W2769542883 crossrefType "book-chapter" @default.
- W2769542883 hasAuthorship W2769542883A5027362765 @default.
- W2769542883 hasAuthorship W2769542883A5081035701 @default.
- W2769542883 hasConcept C105795698 @default.
- W2769542883 hasConcept C120936955 @default.
- W2769542883 hasConcept C144133560 @default.
- W2769542883 hasConcept C162324750 @default.
- W2769542883 hasConcept C162853370 @default.
- W2769542883 hasConcept C175444787 @default.
- W2769542883 hasConcept C192975520 @default.
- W2769542883 hasConcept C26517878 @default.
- W2769542883 hasConcept C2778054375 @default.
- W2769542883 hasConcept C2781249084 @default.
- W2769542883 hasConcept C33923547 @default.
- W2769542883 hasConcept C38652104 @default.
- W2769542883 hasConcept C40700 @default.
- W2769542883 hasConcept C41008148 @default.
- W2769542883 hasConcept C58546491 @default.
- W2769542883 hasConcept C93032411 @default.
- W2769542883 hasConceptScore W2769542883C105795698 @default.
- W2769542883 hasConceptScore W2769542883C120936955 @default.
- W2769542883 hasConceptScore W2769542883C144133560 @default.
- W2769542883 hasConceptScore W2769542883C162324750 @default.
- W2769542883 hasConceptScore W2769542883C162853370 @default.
- W2769542883 hasConceptScore W2769542883C175444787 @default.
- W2769542883 hasConceptScore W2769542883C192975520 @default.
- W2769542883 hasConceptScore W2769542883C26517878 @default.
- W2769542883 hasConceptScore W2769542883C2778054375 @default.
- W2769542883 hasConceptScore W2769542883C2781249084 @default.
- W2769542883 hasConceptScore W2769542883C33923547 @default.
- W2769542883 hasConceptScore W2769542883C38652104 @default.
- W2769542883 hasConceptScore W2769542883C40700 @default.
- W2769542883 hasConceptScore W2769542883C41008148 @default.
- W2769542883 hasConceptScore W2769542883C58546491 @default.
- W2769542883 hasConceptScore W2769542883C93032411 @default.
- W2769542883 hasLocation W27695428831 @default.
- W2769542883 hasOpenAccess W2769542883 @default.
- W2769542883 hasPrimaryLocation W27695428831 @default.
- W2769542883 hasRelatedWork W187931862 @default.
- W2769542883 hasRelatedWork W1935949425 @default.
- W2769542883 hasRelatedWork W2020135232 @default.
- W2769542883 hasRelatedWork W2037818860 @default.
- W2769542883 hasRelatedWork W2069678332 @default.
- W2769542883 hasRelatedWork W2112529428 @default.
- W2769542883 hasRelatedWork W2555775801 @default.
- W2769542883 hasRelatedWork W2773757631 @default.
- W2769542883 hasRelatedWork W2889386162 @default.
- W2769542883 hasRelatedWork W2901300370 @default.
- W2769542883 hasRelatedWork W2904847699 @default.
- W2769542883 hasRelatedWork W2908830040 @default.
- W2769542883 hasRelatedWork W2919884691 @default.
- W2769542883 hasRelatedWork W2944008259 @default.
- W2769542883 hasRelatedWork W3006105637 @default.
- W2769542883 hasRelatedWork W3020538122 @default.
- W2769542883 hasRelatedWork W3038760340 @default.
- W2769542883 hasRelatedWork W3158175216 @default.
- W2769542883 hasRelatedWork W1569235231 @default.
- W2769542883 hasRelatedWork W2925087930 @default.
- W2769542883 isParatext "false" @default.
- W2769542883 isRetracted "false" @default.
- W2769542883 magId "2769542883" @default.
- W2769542883 workType "book-chapter" @default.