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- W2770927250 abstract "Personalization has been touted as the holy grail of marketing programs, promising to tap into billions of customer interactions and demographic data to obtain new insights. The personalization concept has been the topic of many events, papers, and research studies and has spawned hundreds of technology solutions and services. Here, the author discusses how chief data officers can realize the personalization opportunities that massive amounts of available customer data and a variety of other big data sources can offer." @default.
- W2770927250 created "2017-12-04" @default.
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- W2770927250 date "2017-11-01" @default.
- W2770927250 modified "2023-09-25" @default.
- W2770927250 title "The Problem of Personalization: AI-Driven Analytics at Scale" @default.
- W2770927250 doi "https://doi.org/10.1109/mitp.2017.4241471" @default.
- W2770927250 hasPublicationYear "2017" @default.
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