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- W2771030448 abstract "The understanding of personal branding becomes more important. Individuals start to notice that they can benefit from personal branding. Especially in the football industry, huge sums of money are spent on personal branding. However, so far, a measure for football player’ personal brand value does not exist. The offline dimensions ‘excitement’, ‘sophistication’, ‘ruggedness’, ‘competences’ and ‘sincerity’ tell something about the ‘offline’ personal brand value aspects. However, the advent of the internet made sure that the ‘online’ personal brand value aspects matters as well. Therefore, this study created a measure for both offline and online aspects, with variables that contribute to football player’s personal brand value." @default.
- W2771030448 created "2017-12-04" @default.
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- W2771030448 date "2017-01-01" @default.
- W2771030448 modified "2023-09-27" @default.
- W2771030448 title "How to measure the personal brand value of a football player" @default.
- W2771030448 hasPublicationYear "2017" @default.
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