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- W2771871040 abstract "In 2016, the global airline industry reached almost 70 billion dollars in ancillaries (up from 60 billion dollars in 2015), while the ancillary revenues on a global scale reached a 10% share of overall airline revenue, according to Ideaworks, a consulting firm that measures airline ancillary revenues. This research aims to investigate how airline companies use ancillaries in their favour to add value and revenue sources to the booking engine, offer flexibility to their passengers, increase revenues and customer satisfaction, interact with passengers at all touch points to create commercial opportunities and differentiate their brand." @default.
- W2771871040 created "2017-12-22" @default.
- W2771871040 creator A5056210625 @default.
- W2771871040 date "2017-12-01" @default.
- W2771871040 modified "2023-09-25" @default.
- W2771871040 title "Ancillaries in the Aviation Industry. Importance, Trends, Going Digital" @default.
- W2771871040 hasPublicationYear "2017" @default.
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