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- W2772036948 abstract "<b>Objective.</b> To describe the importance of and potential approaches to social media strategy development for schools and colleges of pharmacy. <b>Findings.</b> In recent years, pharmacy educators have begun exploring the benefits of social media. Effectively utilizing social media as a tool to fulfill marketing, recruitment, and student engagement initiatives is contingent on having a fully developed social media strategy that is well-positioned for success. Developing a sustainable social media strategy involves the following important components: establishing goals and objectives, identifying target audiences, performing competitive and channel analyses, developing content strategy, activities planning, identifying roles, budget and resources planning, and analyzing ongoing performance. <b>Summary.</b> This paper provides relevant information and guidance for colleges and schools of pharmacy that wish to enhance their social media presence." @default.
- W2772036948 created "2017-12-22" @default.
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- W2772036948 date "2018-05-01" @default.
- W2772036948 modified "2023-10-15" @default.
- W2772036948 title "Social Media as an Engagement Tool for Schools and Colleges of Pharmacy" @default.
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- W2772036948 doi "https://doi.org/10.5688/ajpe6562" @default.
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