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- W2772066314 abstract "Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing <em>e-loyalty</em> in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on <em>Structural Equation Modeling</em> (SEM), its result shows that there is significant relation among customers’ cultural values in developing <em>e-loyalty </em>of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ <em>e-loyalty</em> of Sharia banking by cultural approach." @default.
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- W2772066314 date "2017-09-06" @default.
- W2772066314 modified "2023-10-16" @default.
- W2772066314 title "THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH" @default.
- W2772066314 doi "https://doi.org/10.21043/addin.v10i2.2593" @default.
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