Matches in SemOpenAlex for { <https://semopenalex.org/work/W2772105742> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W2772105742 abstract "Augmented reality technologies aim at integrating virtual elements into a user’s perception of the real world while keeping the experience as realistic as possible. In particular, a new technology termed augmented reality smart glasses (ARSGs) provides users with the opportunity to integrate three-dimensional, realistic virtual elements into their vision field in real time. Although AR holds great appeal within the consumer community, very little is known about how these 3D holograms influence a user’s perception of the atmosphere. Furthermore, altered sensations and perceptions within these artificially designed environments have not received much attention from researchers. Therefore, this research aims at conceptualizing augmented reality atmosphere and developing and validating a multidimensional measurement scale. This new concept can aid in better understanding how people perceive AR environments and how AR stimuli influence consumer behavior and in turn the overall consumption experience. For managers, these new developments can guide app developers in creating successful and impactful apps. Lastly, marketers can use this scale to assess if apps trigger perceptions and experience consistent with their intended brand perception. Our methodological approach integrates a very novel, cutting-edge form of augmented reality smart glasses: Microsoft HoloLens." @default.
- W2772105742 created "2017-12-22" @default.
- W2772105742 creator A5004474198 @default.
- W2772105742 creator A5016148765 @default.
- W2772105742 creator A5030459068 @default.
- W2772105742 date "2017-12-06" @default.
- W2772105742 modified "2023-09-27" @default.
- W2772105742 title "Seeing Things that Don’t Exist: Conceptualizing an Augmented Reality Atmosphere: An Abstract" @default.
- W2772105742 doi "https://doi.org/10.1007/978-3-319-66023-3_226" @default.
- W2772105742 hasPublicationYear "2017" @default.
- W2772105742 type Work @default.
- W2772105742 sameAs 2772105742 @default.
- W2772105742 citedByCount "0" @default.
- W2772105742 crossrefType "book-chapter" @default.
- W2772105742 hasAuthorship W2772105742A5004474198 @default.
- W2772105742 hasAuthorship W2772105742A5016148765 @default.
- W2772105742 hasAuthorship W2772105742A5030459068 @default.
- W2772105742 hasConcept C107457646 @default.
- W2772105742 hasConcept C121332964 @default.
- W2772105742 hasConcept C153715457 @default.
- W2772105742 hasConcept C15744967 @default.
- W2772105742 hasConcept C169760540 @default.
- W2772105742 hasConcept C17744445 @default.
- W2772105742 hasConcept C194969405 @default.
- W2772105742 hasConcept C199539241 @default.
- W2772105742 hasConcept C202444582 @default.
- W2772105742 hasConcept C26760741 @default.
- W2772105742 hasConcept C2778449503 @default.
- W2772105742 hasConcept C2778755073 @default.
- W2772105742 hasConcept C33923547 @default.
- W2772105742 hasConcept C41008148 @default.
- W2772105742 hasConcept C49774154 @default.
- W2772105742 hasConcept C62520636 @default.
- W2772105742 hasConcept C65440619 @default.
- W2772105742 hasConcept C9652623 @default.
- W2772105742 hasConcept C97355855 @default.
- W2772105742 hasConceptScore W2772105742C107457646 @default.
- W2772105742 hasConceptScore W2772105742C121332964 @default.
- W2772105742 hasConceptScore W2772105742C153715457 @default.
- W2772105742 hasConceptScore W2772105742C15744967 @default.
- W2772105742 hasConceptScore W2772105742C169760540 @default.
- W2772105742 hasConceptScore W2772105742C17744445 @default.
- W2772105742 hasConceptScore W2772105742C194969405 @default.
- W2772105742 hasConceptScore W2772105742C199539241 @default.
- W2772105742 hasConceptScore W2772105742C202444582 @default.
- W2772105742 hasConceptScore W2772105742C26760741 @default.
- W2772105742 hasConceptScore W2772105742C2778449503 @default.
- W2772105742 hasConceptScore W2772105742C2778755073 @default.
- W2772105742 hasConceptScore W2772105742C33923547 @default.
- W2772105742 hasConceptScore W2772105742C41008148 @default.
- W2772105742 hasConceptScore W2772105742C49774154 @default.
- W2772105742 hasConceptScore W2772105742C62520636 @default.
- W2772105742 hasConceptScore W2772105742C65440619 @default.
- W2772105742 hasConceptScore W2772105742C9652623 @default.
- W2772105742 hasConceptScore W2772105742C97355855 @default.
- W2772105742 hasLocation W27721057421 @default.
- W2772105742 hasOpenAccess W2772105742 @default.
- W2772105742 hasPrimaryLocation W27721057421 @default.
- W2772105742 hasRelatedWork W1550641242 @default.
- W2772105742 hasRelatedWork W2012112597 @default.
- W2772105742 hasRelatedWork W2014364926 @default.
- W2772105742 hasRelatedWork W2023692199 @default.
- W2772105742 hasRelatedWork W2076430966 @default.
- W2772105742 hasRelatedWork W2337132394 @default.
- W2772105742 hasRelatedWork W2417698187 @default.
- W2772105742 hasRelatedWork W2500127166 @default.
- W2772105742 hasRelatedWork W2560794004 @default.
- W2772105742 hasRelatedWork W2613950772 @default.
- W2772105742 hasRelatedWork W2755857788 @default.
- W2772105742 hasRelatedWork W2903768138 @default.
- W2772105742 hasRelatedWork W2946304561 @default.
- W2772105742 hasRelatedWork W2953066841 @default.
- W2772105742 hasRelatedWork W2974105209 @default.
- W2772105742 hasRelatedWork W3022356647 @default.
- W2772105742 hasRelatedWork W3137777250 @default.
- W2772105742 hasRelatedWork W3187349018 @default.
- W2772105742 hasRelatedWork W3195455377 @default.
- W2772105742 hasRelatedWork W775591179 @default.
- W2772105742 isParatext "false" @default.
- W2772105742 isRetracted "false" @default.
- W2772105742 magId "2772105742" @default.
- W2772105742 workType "book-chapter" @default.