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- W2772691712 abstract "The study offers evidence that in historically connected markets (HCMs), consumers might harbor disidentification toward the consumption patterns of foreign countries’ consumers. Findings indicate that disidentification acts as a strong predictor of consumer behavior and outweighs ethnocentric tendencies in affecting product judgment and willingness to buy foreign products from HCMs." @default.
- W2772691712 created "2017-12-22" @default.
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- W2772691712 date "2017-12-06" @default.
- W2772691712 modified "2023-09-27" @default.
- W2772691712 title "Don’t Dare to Blur Our Boundaries: Balancing Between Current and Past Identities" @default.
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- W2772691712 doi "https://doi.org/10.1007/978-3-319-66023-3_234" @default.
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