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- W2773313166 abstract "The chapter investigates the key role played by a system of directly operated storesDirectly operated stores in the fast fashion business modelFast fashion business model . For this purpose, a descriptive case study Case study has been carried out on Hennes & Mauritz AB (H&M),Hennes & Mauritz (H&M) one of the leading companies in the fast fashion sector with a wide network of retail stores across the global market. The case study has shown that the store represents the heart of H&M’s business model, since, through direct control over the retail network the company is able to develop a profound level of market knowledgeMarket knowledge , advantageous for launching onto the market, continuous and successful ranges of fashion apparel." @default.
- W2773313166 created "2017-12-22" @default.
- W2773313166 creator A5032141638 @default.
- W2773313166 date "2017-12-05" @default.
- W2773313166 modified "2023-10-16" @default.
- W2773313166 title "The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study" @default.
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- W2773313166 doi "https://doi.org/10.1007/978-981-10-7007-5_8" @default.
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