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- W2773420003 abstract "In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes." @default.
- W2773420003 created "2017-12-22" @default.
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- W2773420003 date "2017-11-13" @default.
- W2773420003 modified "2023-09-28" @default.
- W2773420003 title "Mastering Market Analytics" @default.
- W2773420003 doi "https://doi.org/10.1108/9781787148352" @default.
- W2773420003 hasPublicationYear "2017" @default.
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