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• W2773974562 abstract "<h3>ABSTRACT</h3> This study examined dynamic interactions among self-values leading consumers to self-reference corporate social responsibility (CSR) advertising sponsored by three industries: oil, juice, and pharmaceuticals. The findings revealed that when consumers highly valued businesses9 involvement in social causes, their motives to impress others or increase status significantly affected purchase intentions via self-referencing CSR advertising. For highly issue-involved consumers who did not believe in a business9s involvement in social causes, the status motive indirectly affected purchase intention through self-referencing in a negative direction when they viewed an oil company9s CSR advertising. This finding was not present for CSR advertisements sponsored by the other industries." @default.
• W2773974562 created "2017-12-22" @default.
• W2773974562 creator A5009813956 @default.
• W2773974562 date "2017-12-01" @default.
• W2773974562 modified "2023-10-13" @default.
• W2773974562 title "How Do Self-Values Play a Role In Consumers' Perception of CSR Advertising?" @default.
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• W2773974562 doi "https://doi.org/10.2501/jar-2017-050" @default.
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