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- W2774139902 abstract "Authors in doing the research is empirically ti provide proof about the releationship of brand image (Brand Image) and the behavior of the consumer toward purchasing decision Motorcycles Honda Brand.The research of the correlation analysis of walking by to prove in every relationship in the analysis of each of the variables. As for the data that is in use is the primary data.The results show there is a connection variable brand image against the purchasing decisions of 0.587 meaning can be interpreted based on the correlation coefficient power indicator that shows the value of the correlation strength categories are.There is a connection variable behavior of consumers against purchasing decisions of 0.697 meaning can be interpreted based on the correlation coefficient power indicator that shows the strength of the correlation value categories." @default.
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- W2774139902 date "2016-02-07" @default.
- W2774139902 modified "2023-09-23" @default.
- W2774139902 title "ANALISIS HUBUNGAN CITRA MEREK (BRAND IMAGE) DAN PRILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA (Studi Kasus Pada PT Asia Surya Perkasa Cabang Pangkalpinang)" @default.
- W2774139902 hasPublicationYear "2016" @default.
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