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- W2774694509 abstract "Explores the link between research practice and business education. The work ofMichael Porter has a long association with the field of marketing. Focuses on the Porter'sdiamond model of national competitive advantage (1990). Draws on recent experiences from anempirical investigation into sources of competitive advantage and suggests that the model isuseful as a conceptual framework for practitioner-orientated discourse concerning developmentalissues. Outlines the process of review that led to a set of specific action outcomes. Doing sohighlights the reflective nature of the research process and provides insights into the usage oftheory in a pragmatic manner. In particular, suggests that for those ``less steeped in themanagement life-world'' such an account may facilitate a reflective turn in their appreciation ofthe relationship between marketing management theory and practice." @default.
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- W2774694509 date "1999-01-01" @default.
- W2774694509 modified "2023-09-27" @default.
- W2774694509 title "Business research as aneducational problem-solvingheuristic - the case of Porter'sdiamond" @default.
- W2774694509 hasPublicationYear "1999" @default.
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