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- W2774884060 abstract "Customization provides added value and customers pay higher prices for customized products (Piller & Muller, 2004). The study presented here examines effects of low and high customization levels (4 vs. 12 customizable attributes) on preference fit, pride, effort, and confusion (variables linked to the customization process) and product evaluation and purchase likelihood (consumer response variables) for two product categories (granola, running shoes). A further differentiation is made between offering customization only and letting the participants choose between the customization and a standard option." @default.
- W2774884060 created "2017-12-22" @default.
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- W2774884060 date "2017-12-06" @default.
- W2774884060 modified "2023-09-27" @default.
- W2774884060 title "Consumer Reactions to Low vs. High Levels of Customization: An Abstract" @default.
- W2774884060 doi "https://doi.org/10.1007/978-3-319-66023-3_52" @default.
- W2774884060 hasPublicationYear "2017" @default.
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