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- W2775004893 abstract "Team creativity is an under researched area in ad agencies. As digital changes the media landscape it would be interesting to investigate not only the type of team emerging but the way in which knowledge or ‘insight’ is being harnessed via teams for creativity. The aim of this paper is to summarise the antecedents for team creativity in agencies and present an organising framework the input- output-process model (IPO) of team performance (e.g. Ilgen et al 2005) adopted in the innovation literature (West and Anderson 1996) in an attempt to map the existing literature. It provides the basis for identifying research gaps and proposes future research directions." @default.
- W2775004893 created "2017-12-22" @default.
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- W2775004893 date "2015-04-22" @default.
- W2775004893 modified "2023-09-27" @default.
- W2775004893 title "Team creativity in ad agencies: an organising framework" @default.
- W2775004893 hasPublicationYear "2015" @default.
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