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- W2775072162 abstract "Mediatisation of the world and the increasing power of social networks, means that consumers’ choices are more and more based on identity play, gaining social currency and self-branding. Furthermore the choices are significantly influenced by the changes in decision making context for example time pressure and endless opportunities. All these changes affect consumer’s decision making that is the choice of decision making strategy. This study is based on theoretical reasoning and empirical data. The results show that the choice of decision making strategy will depend on the social potential the products have. The approach is multidisciplinary, taking elements and ideas from several theoretical frames related to consumer’s decision making. This topic is of outmost importance to all BtoC marketers. It is important to know how customers decide and what changes to anticipate. Furthermore, it is important for policymakers who wish to be able to influence consumers’ consumption habits in order to make them healthier, greener, more ethical or to favour domestic products. Future developments of variables affecting consumers’ choices are estimated and implications for marketing are discussed." @default.
- W2775072162 created "2017-12-22" @default.
- W2775072162 creator A5016273247 @default.
- W2775072162 date "2017-12-01" @default.
- W2775072162 modified "2023-10-06" @default.
- W2775072162 title "The future of consumer decision making" @default.
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- W2775072162 doi "https://doi.org/10.1007/s40309-017-0125-5" @default.
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