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• W2775287242 abstract "Over the past few decades, vintage fashion has become an enduring trend and vintage fashion retailers have become an integral part of the fashion Retailing retailing landscape. This chapter explores vintage fashion Vintage fashion retailing from the perspective of brand image Brand image and the brand storyBrand story and examines the positioning elements that operationalise the vintage fashion retailer brandVintage fashion retailer brand . Vintage fashion retailers have evolved into sophisticated entities capable of competing in today’s fast paced omni-channel environment. They can benefit from the creation of a strong brand image Brand image that tells the story of an era or theme through the creation of a store/brand whose appearance and display elements bring that theme to life." @default.
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• W2775287242 date "2017-12-05" @default.
• W2775287242 modified "2023-09-24" @default.
• W2775287242 title "Vintage Fashion Retailing: Building the Store Brand" @default.
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• W2775287242 doi "https://doi.org/10.1007/978-981-10-7007-5_4" @default.
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