Matches in SemOpenAlex for { <https://semopenalex.org/work/W2775325183> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W2775325183 abstract "A case study with four German fashion retail brands was conducted in order to measure the performance of their Omnichannel services. In detail, their Click & Collect service was analyzed. Click & Collect is one of the first introduced Omnichannel services in fashion retailing. Omnichannel services integrate different sales and communication channels providing a seamless customer journey experience. Offline, online, and mobile app customer experiences should provide a seamless customer experience. Omnichannel performance of the four retailers Decathlon, Hunkemoller, Massimo Dutti and Galeria Kaufhof was measured via mystery shopping. A seamless customer journey experience is not yet a standard in German fashion retailing. The four companies differ in many process details. The biggest market potential and the recommendation for further research emerges in deficits of the offline store Omnichannel customer experience. Here, all four case companies have room to improve. Best overall results regarding the integration of offline, online, and mobile shops were found with Hunkemoller, followed by Decathlon, Massimo Dutti, and Galeria Kaufhof." @default.
- W2775325183 created "2017-12-22" @default.
- W2775325183 creator A5035668280 @default.
- W2775325183 creator A5076240025 @default.
- W2775325183 creator A5079027858 @default.
- W2775325183 date "2017-12-05" @default.
- W2775325183 modified "2023-09-27" @default.
- W2775325183 title "Fashion Business Case Study on the German Click & Collect Situation" @default.
- W2775325183 doi "https://doi.org/10.1007/978-981-10-7007-5_9" @default.
- W2775325183 hasPublicationYear "2017" @default.
- W2775325183 type Work @default.
- W2775325183 sameAs 2775325183 @default.
- W2775325183 citedByCount "1" @default.
- W2775325183 countsByYear W27753251832022 @default.
- W2775325183 crossrefType "book-chapter" @default.
- W2775325183 hasAuthorship W2775325183A5035668280 @default.
- W2775325183 hasAuthorship W2775325183A5076240025 @default.
- W2775325183 hasAuthorship W2775325183A5079027858 @default.
- W2775325183 hasConcept C10138342 @default.
- W2775325183 hasConcept C111919701 @default.
- W2775325183 hasConcept C112698675 @default.
- W2775325183 hasConcept C144133560 @default.
- W2775325183 hasConcept C154775046 @default.
- W2775325183 hasConcept C162853370 @default.
- W2775325183 hasConcept C166957645 @default.
- W2775325183 hasConcept C182306322 @default.
- W2775325183 hasConcept C205649164 @default.
- W2775325183 hasConcept C2780102126 @default.
- W2775325183 hasConcept C2780378061 @default.
- W2775325183 hasConcept C2780928776 @default.
- W2775325183 hasConcept C2984334869 @default.
- W2775325183 hasConcept C2985250679 @default.
- W2775325183 hasConcept C41008148 @default.
- W2775325183 hasConceptScore W2775325183C10138342 @default.
- W2775325183 hasConceptScore W2775325183C111919701 @default.
- W2775325183 hasConceptScore W2775325183C112698675 @default.
- W2775325183 hasConceptScore W2775325183C144133560 @default.
- W2775325183 hasConceptScore W2775325183C154775046 @default.
- W2775325183 hasConceptScore W2775325183C162853370 @default.
- W2775325183 hasConceptScore W2775325183C166957645 @default.
- W2775325183 hasConceptScore W2775325183C182306322 @default.
- W2775325183 hasConceptScore W2775325183C205649164 @default.
- W2775325183 hasConceptScore W2775325183C2780102126 @default.
- W2775325183 hasConceptScore W2775325183C2780378061 @default.
- W2775325183 hasConceptScore W2775325183C2780928776 @default.
- W2775325183 hasConceptScore W2775325183C2984334869 @default.
- W2775325183 hasConceptScore W2775325183C2985250679 @default.
- W2775325183 hasConceptScore W2775325183C41008148 @default.
- W2775325183 hasLocation W27753251831 @default.
- W2775325183 hasOpenAccess W2775325183 @default.
- W2775325183 hasPrimaryLocation W27753251831 @default.
- W2775325183 hasRelatedWork W184410966 @default.
- W2775325183 hasRelatedWork W1991601537 @default.
- W2775325183 hasRelatedWork W2031739794 @default.
- W2775325183 hasRelatedWork W2402342659 @default.
- W2775325183 hasRelatedWork W2612091719 @default.
- W2775325183 hasRelatedWork W2750341453 @default.
- W2775325183 hasRelatedWork W2915961375 @default.
- W2775325183 hasRelatedWork W2969532672 @default.
- W2775325183 hasRelatedWork W3029831651 @default.
- W2775325183 hasRelatedWork W3081737709 @default.
- W2775325183 hasRelatedWork W3087432227 @default.
- W2775325183 hasRelatedWork W3093242535 @default.
- W2775325183 hasRelatedWork W3137853616 @default.
- W2775325183 hasRelatedWork W3138006506 @default.
- W2775325183 hasRelatedWork W3141396987 @default.
- W2775325183 hasRelatedWork W3152695565 @default.
- W2775325183 hasRelatedWork W3197582599 @default.
- W2775325183 hasRelatedWork W3197599856 @default.
- W2775325183 hasRelatedWork W3199680495 @default.
- W2775325183 hasRelatedWork W635547150 @default.
- W2775325183 isParatext "false" @default.
- W2775325183 isRetracted "false" @default.
- W2775325183 magId "2775325183" @default.
- W2775325183 workType "book-chapter" @default.