FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2775381199> ?p ?o ?g. }

• W2775381199 endingPage "790" @default.
• W2775381199 startingPage "784" @default.
• W2775381199 abstract "The plethora of digital channels has shifted multichannel services to an omnichannel environment. In the omnichannel context, the borderline of offline, online and digital channels is diminishing as consumers utilize several channels simultaneously to complete any purchases. Additionally, as more channels are introduced, the amount of customer data collected at each touch point is increasing rapidly. However, the urgent need to integrate all information with service attributes within these channels will result in increasing cost and consequently customer dissatisfaction if they are disintegrated. To address this phenomenon, this research focuses towards developing quality dimension for data driven omnichannel services marketing. Within omnichannel literature, conceptualization of service quality perception on channel integration is rare. Therefore, additional research is required to know more novel outcomes of the channel integration within omnichannel services marketing. To address this gap, this research focuses on customer equity and its three drivers i.e. brand equity, value equity and relationship equity as the possible outcomes of data-driven omnichannel services marketing. Additionally, research on customer equity has not been addressed within this stream. Hence, this research illuminates a potential avenue for omnichannel services research by conceptualizing customer equity as a possible outcome of integration quality." @default.
• W2775381199 created "2017-12-22" @default.
• W2775381199 creator A5017644589 @default.
• W2775381199 creator A5039702154 @default.
• W2775381199 creator A5058081391 @default.
• W2775381199 creator A5061026797 @default.
• W2775381199 date "2017-01-01" @default.
• W2775381199 modified "2023-10-12" @default.
• W2775381199 title "The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing" @default.
• W2775381199 cites W1576988587 @default.
• W2775381199 cites W1749750612 @default.
• W2775381199 cites W1965574139 @default.
• W2775381199 cites W1968323069 @default.
• W2775381199 cites W1974190347 @default.
• W2775381199 cites W1993715776 @default.
• W2775381199 cites W1997429116 @default.
• W2775381199 cites W1998032746 @default.
• W2775381199 cites W1999062425 @default.
• W2775381199 cites W2003212676 @default.
• W2775381199 cites W2009764107 @default.
• W2775381199 cites W2013573068 @default.
• W2775381199 cites W2017167557 @default.
• W2775381199 cites W2020034436 @default.
• W2775381199 cites W2043490517 @default.
• W2775381199 cites W2045345365 @default.
• W2775381199 cites W2046752514 @default.
• W2775381199 cites W2047036688 @default.
• W2775381199 cites W2059127238 @default.
• W2775381199 cites W2070036758 @default.
• W2775381199 cites W2072604127 @default.
• W2775381199 cites W2085288941 @default.
• W2775381199 cites W2095743576 @default.
• W2775381199 cites W2099686287 @default.
• W2775381199 cites W2104212223 @default.
• W2775381199 cites W2104719746 @default.
• W2775381199 cites W2125468234 @default.
• W2775381199 cites W2126098905 @default.
• W2775381199 cites W2148219776 @default.
• W2775381199 cites W2150441556 @default.
• W2775381199 cites W2151527246 @default.
• W2775381199 cites W2151694441 @default.
• W2775381199 cites W2159573269 @default.
• W2775381199 cites W2166930762 @default.
• W2775381199 cites W2342996172 @default.
• W2775381199 cites W2380334158 @default.
• W2775381199 cites W2462495433 @default.
• W2775381199 cites W2574459737 @default.
• W2775381199 cites W3121901337 @default.
• W2775381199 cites W3125686817 @default.
• W2775381199 doi "https://doi.org/10.1016/j.procs.2017.11.101" @default.
• W2775381199 hasPublicationYear "2017" @default.
• W2775381199 type Work @default.
• W2775381199 sameAs 2775381199 @default.
• W2775381199 citedByCount "24" @default.
• W2775381199 countsByYear W27753811992020 @default.
• W2775381199 countsByYear W27753811992021 @default.
• W2775381199 countsByYear W27753811992022 @default.
• W2775381199 countsByYear W27753811992023 @default.
• W2775381199 crossrefType "journal-article" @default.
• W2775381199 hasAuthorship W2775381199A5017644589 @default.
• W2775381199 hasAuthorship W2775381199A5039702154 @default.
• W2775381199 hasAuthorship W2775381199A5058081391 @default.
• W2775381199 hasAuthorship W2775381199A5061026797 @default.
• W2775381199 hasBestOaLocation W27753811991 @default.
• W2775381199 hasConcept C101276457 @default.
• W2775381199 hasConcept C140781008 @default.
• W2775381199 hasConcept C144133560 @default.
• W2775381199 hasConcept C162853370 @default.
• W2775381199 hasConcept C17744445 @default.
• W2775381199 hasConcept C199539241 @default.
• W2775381199 hasConcept C199728807 @default.
• W2775381199 hasConcept C205971072 @default.
• W2775381199 hasConcept C2780378061 @default.
• W2775381199 hasConcept C2780928776 @default.
• W2775381199 hasConcept C41008148 @default.
• W2775381199 hasConcept C53100981 @default.
• W2775381199 hasConceptScore W2775381199C101276457 @default.
• W2775381199 hasConceptScore W2775381199C140781008 @default.
• W2775381199 hasConceptScore W2775381199C144133560 @default.
• W2775381199 hasConceptScore W2775381199C162853370 @default.
• W2775381199 hasConceptScore W2775381199C17744445 @default.
• W2775381199 hasConceptScore W2775381199C199539241 @default.
• W2775381199 hasConceptScore W2775381199C199728807 @default.
• W2775381199 hasConceptScore W2775381199C205971072 @default.
• W2775381199 hasConceptScore W2775381199C2780378061 @default.
• W2775381199 hasConceptScore W2775381199C2780928776 @default.
• W2775381199 hasConceptScore W2775381199C41008148 @default.
• W2775381199 hasConceptScore W2775381199C53100981 @default.
• W2775381199 hasLocation W27753811991 @default.
• W2775381199 hasLocation W27753811992 @default.
• W2775381199 hasOpenAccess W2775381199 @default.
• W2775381199 hasPrimaryLocation W27753811991 @default.
• W2775381199 hasRelatedWork W1496200715 @default.
• W2775381199 hasRelatedWork W1983532449 @default.
• W2775381199 hasRelatedWork W2089544520 @default.
• W2775381199 hasRelatedWork W2185861282 @default.
• W2775381199 hasRelatedWork W2260136075 @default.
• W2775381199 hasRelatedWork W2890996568 @default.

• next