FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2775552488> ?p ?o ?g. }

• W2775552488 abstract "Corporations worldwide are realizing the potential to build relationships with publics using social media. The microblogging site, Twitter, has transformed from a platform in which people merely update the Twitterverse about their daily activities to a communication channel where interpersonal conversations between millions of users thrive. As public relations practitioners, it is important to utilize new media to reach out to publics in order to build mutually beneficial relationships. This study examines how 47 corporations use Twitter as a communication and relationship-building tool and works towards developing guidelines for practitioners on using and evaluating their communication efforts on Twitter. Grounded in Grunig’s four models of public relations, Hon and Grunig’s (1999) relationship indicators, and theories of interactivity, this thesis utilized a content analysis to investigate corporate use of Twitter as a means of communication. This study analyzed 47 corporations’ Twitter homepages (n = 94) and tweets (n = 1,577) during a one-week sampling period. This research is important because companies dedicate time and resources to communicate with publics through Twitter. Not only do public relations practitioners need to know how to effectively utilize this medium, but they also need to be able to demonstrate to corporations their return on investment. The data show that 44.4% of the tweets follow the two-way symmetrical model of public relations, and 63.3% of the corporate tweets demonstrated a desire on behalf of the corporations to form communal relationships with users. In addition, trust and control mutuality were the most common relationship indicators used. Finally, the data reveal that corporations post higher interactive tweets, utilizing the “at reply” function to converse with publics. While these results reflect the tweets as a whole, when analyzing individual companies, many are not following commonly accepted relationship building and communication strategies. The first study of its kind, this thesis illustrates how corporations are using Twitter as a communication and relationship-building tool. This study concludes with implications of using Twitter and how public relations practitioners can effectively use Twitter for developing and maintaining long-term, mutually beneficial relationships with publics." @default.
• W2775552488 created "2017-12-22" @default.
• W2775552488 creator A5078499671 @default.
• W2775552488 date "2022-06-16" @default.
• W2775552488 modified "2023-09-29" @default.
• W2775552488 title "Twittering to the top: a content analysis of corporate tweets to measure organization-public relationships" @default.
• W2775552488 cites W1485977648 @default.
• W2775552488 cites W1501873504 @default.
• W2775552488 cites W1503734250 @default.
• W2775552488 cites W1548819009 @default.
• W2775552488 cites W1585469238 @default.
• W2775552488 cites W1604519537 @default.
• W2775552488 cites W1966479879 @default.
• W2775552488 cites W1966639915 @default.
• W2775552488 cites W1966795844 @default.
• W2775552488 cites W1968041129 @default.
• W2775552488 cites W1968973086 @default.
• W2775552488 cites W1969913126 @default.
• W2775552488 cites W1972751140 @default.
• W2775552488 cites W1976688845 @default.
• W2775552488 cites W1984449688 @default.
• W2775552488 cites W1985749074 @default.
• W2775552488 cites W1987930784 @default.
• W2775552488 cites W1989886188 @default.
• W2775552488 cites W1993652251 @default.
• W2775552488 cites W1993920959 @default.
• W2775552488 cites W2001082667 @default.
• W2775552488 cites W2001160955 @default.
• W2775552488 cites W2008345063 @default.
• W2775552488 cites W2008595078 @default.
• W2775552488 cites W2011261152 @default.
• W2775552488 cites W2012782355 @default.
• W2775552488 cites W2028979216 @default.
• W2775552488 cites W2033286086 @default.
• W2775552488 cites W2034435403 @default.
• W2775552488 cites W2049971648 @default.
• W2775552488 cites W2051025488 @default.
• W2775552488 cites W2053934324 @default.
• W2775552488 cites W2064453257 @default.
• W2775552488 cites W2067453251 @default.
• W2775552488 cites W2067887753 @default.
• W2775552488 cites W2072108180 @default.
• W2775552488 cites W2078662969 @default.
• W2775552488 cites W2084961997 @default.
• W2775552488 cites W2099556653 @default.
• W2775552488 cites W2118660346 @default.
• W2775552488 cites W2120478837 @default.
• W2775552488 cites W2121583048 @default.
• W2775552488 cites W2142328265 @default.
• W2775552488 cites W2151274814 @default.
• W2775552488 cites W2155809743 @default.
• W2775552488 cites W2157475705 @default.
• W2775552488 cites W2160229179 @default.
• W2775552488 cites W592871261 @default.
• W2775552488 doi "https://doi.org/10.31390/gradschool_theses.1726" @default.
• W2775552488 hasPublicationYear "2022" @default.
• W2775552488 type Work @default.
• W2775552488 sameAs 2775552488 @default.
• W2775552488 citedByCount "4" @default.
• W2775552488 countsByYear W27755524882015 @default.
• W2775552488 countsByYear W27755524882020 @default.
• W2775552488 countsByYear W27755524882022 @default.
• W2775552488 crossrefType "dissertation" @default.
• W2775552488 hasAuthorship W2775552488A5078499671 @default.
• W2775552488 hasBestOaLocation W27755524881 @default.
• W2775552488 hasConcept C136764020 @default.
• W2775552488 hasConcept C141261163 @default.
• W2775552488 hasConcept C143275388 @default.
• W2775552488 hasConcept C144024400 @default.
• W2775552488 hasConcept C144133560 @default.
• W2775552488 hasConcept C144430266 @default.
• W2775552488 hasConcept C162446236 @default.
• W2775552488 hasConcept C163442688 @default.
• W2775552488 hasConcept C164850336 @default.
• W2775552488 hasConcept C17744445 @default.
• W2775552488 hasConcept C199539241 @default.
• W2775552488 hasConcept C2776663400 @default.
• W2775552488 hasConcept C36289849 @default.
• W2775552488 hasConcept C39549134 @default.
• W2775552488 hasConcept C41008148 @default.
• W2775552488 hasConcept C518677369 @default.
• W2775552488 hasConcept C94625758 @default.
• W2775552488 hasConceptScore W2775552488C136764020 @default.
• W2775552488 hasConceptScore W2775552488C141261163 @default.
• W2775552488 hasConceptScore W2775552488C143275388 @default.
• W2775552488 hasConceptScore W2775552488C144024400 @default.
• W2775552488 hasConceptScore W2775552488C144133560 @default.
• W2775552488 hasConceptScore W2775552488C144430266 @default.
• W2775552488 hasConceptScore W2775552488C162446236 @default.
• W2775552488 hasConceptScore W2775552488C163442688 @default.
• W2775552488 hasConceptScore W2775552488C164850336 @default.
• W2775552488 hasConceptScore W2775552488C17744445 @default.
• W2775552488 hasConceptScore W2775552488C199539241 @default.
• W2775552488 hasConceptScore W2775552488C2776663400 @default.
• W2775552488 hasConceptScore W2775552488C36289849 @default.
• W2775552488 hasConceptScore W2775552488C39549134 @default.
• W2775552488 hasConceptScore W2775552488C41008148 @default.
• W2775552488 hasConceptScore W2775552488C518677369 @default.
• W2775552488 hasConceptScore W2775552488C94625758 @default.
• W2775552488 hasLocation W27755524881 @default.

• next