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- W2775635990 abstract "This exploratory research investigates the social conversation between relief organizations and social media users at the disaster stages of preparedness, response and recovery. Three-week data were obtained from the Facebook pages of five benchmark organizations that responded to Hurricane Sandy, 2012. The focus is the effect of actionable information (related to aid distribution, donations and volunteering) on the content of incoming users' comments. We carry out content analysis on all organizations' posts and users' comments to classify the informational content embedded in the social conversation. Next, we create a novel data dictionary to classify actionable information. Finally, we build an econometric model to examine the social conversations between organizations and users. The model captures individual heterogeneity and time varying effects associated with dynamic social conversations. We find a mismatch between the actionable information organizations post and the one users demand. While organizations focus on informing users about how the organizations are helping, users are commenting about how they as individuals can help. This research provides insights on how organizations can mitigate the mismatch and improve their social conversation with users, which has operational implications on unsolicited in-kind donations and volunteer management." @default.
- W2775635990 created "2017-12-22" @default.
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- W2775635990 date "2017-09-07" @default.
- W2775635990 modified "2023-09-23" @default.
- W2775635990 title "Social Media for Disaster Management: A Study of Hurricane Sandy" @default.
- W2775635990 hasPublicationYear "2017" @default.
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