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- W2775717106 abstract "In brand-saturated western societies, parties and politicians increasingly present as brands and voters increasingly treat them as brands. This chapter considers why political branding is attractive. It offers a new framework to understand and evaluate political branding, including the Brand-Oriented Party Model. The framework guides the discussion as six senior campaigners talk about Australian Labor’s federal election campaigns of 2007 and 2010. Together, their insights and the framework will be used to study selected communications to evaluate how, and how well, Labor undertook branding between 2007 and 2013." @default.
- W2775717106 created "2017-12-22" @default.
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- W2775717106 date "2016-01-01" @default.
- W2775717106 modified "2023-09-25" @default.
- W2775717106 title "Understanding and Evaluating Political Branding" @default.
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- W2775717106 doi "https://doi.org/10.1057/9781137580290_2" @default.
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