FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2776510068> ?p ?o ?g. }

• W2776510068 endingPage "483" @default.
• W2776510068 startingPage "471" @default.
• W2776510068 abstract "Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users’ social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost. Given that friends’ posts attract most attention, this research employs Uses and Gratifications theory to determine salient motivations for users’ intentions to share sponsored advertisements, framed in the tourism context. Survey data was collected (n = 487) and analysis revealed altruism, entertainment, socialising, and information seeking to be significant positive drivers of intention to share tourism-related sponsored advertisements on Facebook. Notably, information sharing was found to have a negative effect, while self-expression had no significant effect. In addition, the motivations were not found to significantly differ between males and females. This study contributes to theoretical understanding of users’ intentions to share sponsored advertisements within the social media environment and provides practical recommendations to help tourism marketers maximise reach." @default.
• W2776510068 created "2018-01-05" @default.
• W2776510068 creator A5059326902 @default.
• W2776510068 creator A5081524121 @default.
• W2776510068 date "2018-01-06" @default.
• W2776510068 modified "2023-10-05" @default.
• W2776510068 title "Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective" @default.
• W2776510068 cites W1260268685 @default.
• W2776510068 cites W1808506485 @default.
• W2776510068 cites W1849650842 @default.
• W2776510068 cites W1911206220 @default.
• W2776510068 cites W1966771249 @default.
• W2776510068 cites W1967219339 @default.
• W2776510068 cites W1972238926 @default.
• W2776510068 cites W1973783865 @default.
• W2776510068 cites W1977821585 @default.
• W2776510068 cites W1979286447 @default.
• W2776510068 cites W1980241046 @default.
• W2776510068 cites W1981531558 @default.
• W2776510068 cites W1986339133 @default.
• W2776510068 cites W1988909993 @default.
• W2776510068 cites W1988987806 @default.
• W2776510068 cites W1989276990 @default.
• W2776510068 cites W1990916761 @default.
• W2776510068 cites W1992402038 @default.
• W2776510068 cites W1993879187 @default.
• W2776510068 cites W2001575174 @default.
• W2776510068 cites W2002456134 @default.
• W2776510068 cites W2002576419 @default.
• W2776510068 cites W2004176052 @default.
• W2776510068 cites W2004667937 @default.
• W2776510068 cites W2004753528 @default.
• W2776510068 cites W2008228654 @default.
• W2776510068 cites W2008379987 @default.
• W2776510068 cites W2010041239 @default.
• W2776510068 cites W2013028441 @default.
• W2776510068 cites W2014335891 @default.
• W2776510068 cites W2021930564 @default.
• W2776510068 cites W2027170967 @default.
• W2776510068 cites W2028640831 @default.
• W2776510068 cites W2029485242 @default.
• W2776510068 cites W2033444463 @default.
• W2776510068 cites W2034051134 @default.
• W2776510068 cites W2046854991 @default.
• W2776510068 cites W2048040003 @default.
• W2776510068 cites W2050251515 @default.
• W2776510068 cites W2051044886 @default.
• W2776510068 cites W2052871303 @default.
• W2776510068 cites W2053452525 @default.
• W2776510068 cites W2066354429 @default.
• W2776510068 cites W2077952013 @default.
• W2776510068 cites W2078753712 @default.
• W2776510068 cites W2093796250 @default.
• W2776510068 cites W2103307263 @default.
• W2776510068 cites W2104109390 @default.
• W2776510068 cites W2106267564 @default.
• W2776510068 cites W2106763500 @default.
• W2776510068 cites W2110416264 @default.
• W2776510068 cites W2110940731 @default.
• W2776510068 cites W2121420713 @default.
• W2776510068 cites W2123741136 @default.
• W2776510068 cites W2124228948 @default.
• W2776510068 cites W2129816650 @default.
• W2776510068 cites W2140958140 @default.
• W2776510068 cites W2151419893 @default.
• W2776510068 cites W2153989494 @default.
• W2776510068 cites W2157368088 @default.
• W2776510068 cites W2159805162 @default.
• W2776510068 cites W2165798258 @default.
• W2776510068 cites W2166033352 @default.
• W2776510068 cites W2170142540 @default.
• W2776510068 cites W2210025384 @default.
• W2776510068 cites W2272443402 @default.
• W2776510068 cites W2293414696 @default.
• W2776510068 cites W2316873480 @default.
• W2776510068 cites W2483578185 @default.
• W2776510068 cites W2524727912 @default.
• W2776510068 cites W2540701488 @default.
• W2776510068 cites W2550570712 @default.
• W2776510068 cites W2557711433 @default.
• W2776510068 cites W3122471233 @default.
• W2776510068 cites W3147795728 @default.
• W2776510068 cites W412678622 @default.
• W2776510068 cites W4295681486 @default.
• W2776510068 cites W4376453151 @default.
• W2776510068 cites W969897168 @default.
• W2776510068 doi "https://doi.org/10.1007/s10796-017-9821-8" @default.
• W2776510068 hasPublicationYear "2018" @default.
• W2776510068 type Work @default.
• W2776510068 sameAs 2776510068 @default.
• W2776510068 citedByCount "70" @default.
• W2776510068 countsByYear W27765100682018 @default.
• W2776510068 countsByYear W27765100682019 @default.
• W2776510068 countsByYear W27765100682020 @default.
• W2776510068 countsByYear W27765100682021 @default.
• W2776510068 countsByYear W27765100682022 @default.
• W2776510068 countsByYear W27765100682023 @default.
• W2776510068 crossrefType "journal-article" @default.

• next