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- W2776772893 abstract "In today's supermarket multi-billion dollarindustry, impulse shopping accounts for 2 out of 3purchases. Despite the current situation, mostretail stores attempt to benefit from the fact thatpeople are impulsive in nature as a way to maximizetheir profits. In order to improve on current levelsof sales, retail stores and supermarkets need tolook at out-of-the-box to solutions that may, atfirst, not appear useful. One such approach is thestudy of levels of self-organization in people whilethey are doing their shopping. This thesis discussesthe status-quo of supermarket optimization and leapsinto how a supermarket simulation can use real-timeinformation about customer purchases. And applymodels inspired by RFID and customers feedback toempower customers with products’ sales level leadingto an increase in impulse purchases." @default.
- W2776772893 created "2018-01-05" @default.
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- W2776772893 date "2009-05-08" @default.
- W2776772893 modified "2023-09-23" @default.
- W2776772893 title "Influencing Customers through Customers" @default.
- W2776772893 hasPublicationYear "2009" @default.
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