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• W2777391641 endingPage "751" @default.
• W2777391641 startingPage "738" @default.
• W2777391641 abstract "Despite the rapid growth of research on the crossmodal correspondence between visually presented shapes and basic tastes (e.g., sweet, sour, bitter, and salty), most studies that have been published to date have focused on shape contour (roundness/angularity). Meanwhile, other important features, such as symmetry, as well as the underlying mechanisms of the shape–taste correspondence, have rarely been studied. Over two experiments, we systematically manipulated the symmetry and contours of shapes and measured the influences of these variables on shape–taste correspondences. Furthermore, we investigated a potential underlying mechanism, based on the common affective appraisal of stimuli in different sensory modalities. We replicated the results of previous studies showing that round shapes are associated with sweet taste, whereas angular shapes are associated with sour and bitter tastes. In addition, we demonstrated a novel effect that the symmetry group of a shape influences how it is associated with taste. A significant relationship was observed between the taste and appraisal scores of the shapes, suggesting that the affective factors of pleasantness and threat underlie the shape–taste correspondence. These results were consistent across cultures, when we compared participants from Taiwanese and Western (UK, US, Canada) cultures. Our findings highlight that perceived pleasantness and threat are culturally common factors involved in at least some crossmodal correspondences." @default.
• W2777391641 created "2018-01-05" @default.
• W2777391641 creator A5013369526 @default.
• W2777391641 creator A5023183404 @default.
• W2777391641 creator A5052710145 @default.
• W2777391641 creator A5087017920 @default.
• W2777391641 creator A5088605918 @default.
• W2777391641 date "2017-12-19" @default.
• W2777391641 modified "2023-10-17" @default.
• W2777391641 title "Symmetry and its role in the crossmodal correspondence between shape and taste" @default.
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