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- W2777462567 abstract "Existing definitions of pop-up given in Chap. 1 highlight its multi-faceted nature. In this chapter, some of these different facets are explored in more detail as a means of further explicating the pop-up concept, focusing on three key characteristics; namely the fact that pop-up activities are ephemeral, experiential and flexible. Each of these characteristics is considered in turn, and the chapter concludes with a discussion of an additional characteristic, which arguably underpins those mentioned above, and provides pop-up with significant part of its particular attraction to businesses and consumers alike, namely novelty." @default.
- W2777462567 created "2018-01-05" @default.
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- W2777462567 date "2017-12-28" @default.
- W2777462567 modified "2023-09-27" @default.
- W2777462567 title "Characteristics of Pop-up" @default.
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- W2777462567 doi "https://doi.org/10.1007/978-3-319-71374-8_2" @default.
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