Matches in SemOpenAlex for { <https://semopenalex.org/work/W2777502259> ?p ?o ?g. }
Showing items 1 to 62 of
62
with 100 items per page.
- W2777502259 endingPage "604" @default.
- W2777502259 startingPage "586" @default.
- W2777502259 abstract "Despite the growing importance of event marketing, this study investigated the impact of entrepreneurship event on university students which was hosting by one of the leading university in Turkey. Three different assets of event image (event inventiveness, event appropriateness, event adequacy) were proposed to influence students’ satisfaction and revisit intentions. Research conducted to 468 students which participate in the entrepreneurship event for two days. For the analyses structural equation modeling technique was used. It was found that (i) the dimensions of event image (inventiveness, appropriateness, and adequacy) have an impact on students’ satisfaction and (ii) students’ satisfaction was a main driver of their revisit intention. Results, future researches and managerial implications were addressed." @default.
- W2777502259 created "2018-01-05" @default.
- W2777502259 creator A5000698750 @default.
- W2777502259 creator A5008314501 @default.
- W2777502259 creator A5018926700 @default.
- W2777502259 date "2017-12-19" @default.
- W2777502259 modified "2023-10-16" @default.
- W2777502259 title "ENGAGING STUDENTS THROUGH EVENT MARKETING: AN EXAMPLE OF UNIVERSITY ENTREPRENEURSHIP EVENT" @default.
- W2777502259 doi "https://doi.org/10.15295/bmij.v5i3.128" @default.
- W2777502259 hasPublicationYear "2017" @default.
- W2777502259 type Work @default.
- W2777502259 sameAs 2777502259 @default.
- W2777502259 citedByCount "0" @default.
- W2777502259 crossrefType "journal-article" @default.
- W2777502259 hasAuthorship W2777502259A5000698750 @default.
- W2777502259 hasAuthorship W2777502259A5008314501 @default.
- W2777502259 hasAuthorship W2777502259A5018926700 @default.
- W2777502259 hasBestOaLocation W27775022591 @default.
- W2777502259 hasConcept C10138342 @default.
- W2777502259 hasConcept C105795698 @default.
- W2777502259 hasConcept C121332964 @default.
- W2777502259 hasConcept C144133560 @default.
- W2777502259 hasConcept C15744967 @default.
- W2777502259 hasConcept C162853370 @default.
- W2777502259 hasConcept C2779662365 @default.
- W2777502259 hasConcept C33923547 @default.
- W2777502259 hasConcept C62520636 @default.
- W2777502259 hasConcept C71104824 @default.
- W2777502259 hasConcept C84309077 @default.
- W2777502259 hasConceptScore W2777502259C10138342 @default.
- W2777502259 hasConceptScore W2777502259C105795698 @default.
- W2777502259 hasConceptScore W2777502259C121332964 @default.
- W2777502259 hasConceptScore W2777502259C144133560 @default.
- W2777502259 hasConceptScore W2777502259C15744967 @default.
- W2777502259 hasConceptScore W2777502259C162853370 @default.
- W2777502259 hasConceptScore W2777502259C2779662365 @default.
- W2777502259 hasConceptScore W2777502259C33923547 @default.
- W2777502259 hasConceptScore W2777502259C62520636 @default.
- W2777502259 hasConceptScore W2777502259C71104824 @default.
- W2777502259 hasConceptScore W2777502259C84309077 @default.
- W2777502259 hasIssue "3" @default.
- W2777502259 hasLocation W27775022591 @default.
- W2777502259 hasLocation W27775022592 @default.
- W2777502259 hasOpenAccess W2777502259 @default.
- W2777502259 hasPrimaryLocation W27775022591 @default.
- W2777502259 hasRelatedWork W2003279779 @default.
- W2777502259 hasRelatedWork W2157241338 @default.
- W2777502259 hasRelatedWork W2365810446 @default.
- W2777502259 hasRelatedWork W2524668964 @default.
- W2777502259 hasRelatedWork W2739816221 @default.
- W2777502259 hasRelatedWork W2902027532 @default.
- W2777502259 hasRelatedWork W2910094489 @default.
- W2777502259 hasRelatedWork W3129521454 @default.
- W2777502259 hasRelatedWork W4226080523 @default.
- W2777502259 hasRelatedWork W2947690915 @default.
- W2777502259 hasVolume "5" @default.
- W2777502259 isParatext "false" @default.
- W2777502259 isRetracted "false" @default.
- W2777502259 magId "2777502259" @default.
- W2777502259 workType "article" @default.