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- W2777743280 abstract "Purpose: Metaphors are a powerful and human way of understanding and experiencing one kind of thing in terms of another. In Quality Management (QM) several metaphors are used to describe and bring ..." @default.
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- W2777743280 date "2017-01-01" @default.
- W2777743280 modified "2023-09-26" @default.
- W2777743280 title "Metaphors : We Manage and Develop Quality by Screening and Elaborating on the Metaphors of Quality Management" @default.
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