Matches in SemOpenAlex for { <https://semopenalex.org/work/W2777976711> ?p ?o ?g. }
- W2777976711 endingPage "347" @default.
- W2777976711 startingPage "339" @default.
- W2777976711 abstract "Social media platforms and their associated user-generated content are of increasing significance to the perception of tourism brands amongst consumers. Online fan pages offer a unique opportunity for tourism managers to effect positive engagements between their brand and consumer base. By viewing these online environments in relation to Social Response Theory, this study discerns the impact of brand fan pages with human-like attributes, suggesting that anthropomorphic cues positively influence user engagement. Using PLS-SEM analysis, the study empirically tests a theoretically developed higher-order construct of these anthropomorphic Fan Page Cues, composed of three first-order factors: social interactive value, visual appearance and identity attractiveness. Findings indicate that a social media platform with human-like characteristics positively engages consumers, the theoretical and practical implications of which are clearly presented." @default.
- W2777976711 created "2018-01-05" @default.
- W2777976711 creator A5006471754 @default.
- W2777976711 creator A5037963580 @default.
- W2777976711 creator A5042033653 @default.
- W2777976711 creator A5087404883 @default.
- W2777976711 date "2018-06-01" @default.
- W2777976711 modified "2023-10-17" @default.
- W2777976711 title "On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages" @default.
- W2777976711 cites W1574235309 @default.
- W2777976711 cites W1911206220 @default.
- W2777976711 cites W1964038838 @default.
- W2777976711 cites W1968185118 @default.
- W2777976711 cites W1971255568 @default.
- W2777976711 cites W1978081297 @default.
- W2777976711 cites W1982562184 @default.
- W2777976711 cites W1986100178 @default.
- W2777976711 cites W1987258130 @default.
- W2777976711 cites W1991911806 @default.
- W2777976711 cites W2002576419 @default.
- W2777976711 cites W2012418022 @default.
- W2777976711 cites W2015825572 @default.
- W2777976711 cites W2019898328 @default.
- W2777976711 cites W2023071763 @default.
- W2777976711 cites W2024222224 @default.
- W2777976711 cites W2043661306 @default.
- W2777976711 cites W2044207520 @default.
- W2777976711 cites W2045935711 @default.
- W2777976711 cites W2057256343 @default.
- W2777976711 cites W2061289966 @default.
- W2777976711 cites W2065570324 @default.
- W2777976711 cites W2069337465 @default.
- W2777976711 cites W2069688249 @default.
- W2777976711 cites W2077679295 @default.
- W2777976711 cites W2099078684 @default.
- W2777976711 cites W2104451875 @default.
- W2777976711 cites W2105825568 @default.
- W2777976711 cites W2106462189 @default.
- W2777976711 cites W2110579587 @default.
- W2777976711 cites W2115981184 @default.
- W2777976711 cites W2116305749 @default.
- W2777976711 cites W2121001699 @default.
- W2777976711 cites W2126508444 @default.
- W2777976711 cites W2131165803 @default.
- W2777976711 cites W2131533927 @default.
- W2777976711 cites W2132652356 @default.
- W2777976711 cites W2138805097 @default.
- W2777976711 cites W2150908140 @default.
- W2777976711 cites W2153383537 @default.
- W2777976711 cites W2154384880 @default.
- W2777976711 cites W2161915934 @default.
- W2777976711 cites W2163544552 @default.
- W2777976711 cites W2164806821 @default.
- W2777976711 cites W2173902287 @default.
- W2777976711 cites W2311750108 @default.
- W2777976711 cites W2524727912 @default.
- W2777976711 cites W2557791883 @default.
- W2777976711 cites W3122877168 @default.
- W2777976711 cites W3123679541 @default.
- W2777976711 cites W3124507438 @default.
- W2777976711 cites W3125851473 @default.
- W2777976711 cites W4256334145 @default.
- W2777976711 doi "https://doi.org/10.1016/j.tourman.2017.11.013" @default.
- W2777976711 hasPublicationYear "2018" @default.
- W2777976711 type Work @default.
- W2777976711 sameAs 2777976711 @default.
- W2777976711 citedByCount "69" @default.
- W2777976711 countsByYear W27779767112018 @default.
- W2777976711 countsByYear W27779767112019 @default.
- W2777976711 countsByYear W27779767112020 @default.
- W2777976711 countsByYear W27779767112021 @default.
- W2777976711 countsByYear W27779767112022 @default.
- W2777976711 countsByYear W27779767112023 @default.
- W2777976711 crossrefType "journal-article" @default.
- W2777976711 hasAuthorship W2777976711A5006471754 @default.
- W2777976711 hasAuthorship W2777976711A5037963580 @default.
- W2777976711 hasAuthorship W2777976711A5042033653 @default.
- W2777976711 hasAuthorship W2777976711A5087404883 @default.
- W2777976711 hasBestOaLocation W27779767112 @default.
- W2777976711 hasConcept C108827166 @default.
- W2777976711 hasConcept C112698675 @default.
- W2777976711 hasConcept C136764020 @default.
- W2777976711 hasConcept C144024400 @default.
- W2777976711 hasConcept C144133560 @default.
- W2777976711 hasConcept C15744967 @default.
- W2777976711 hasConcept C166957645 @default.
- W2777976711 hasConcept C18918823 @default.
- W2777976711 hasConcept C29595303 @default.
- W2777976711 hasConcept C41008148 @default.
- W2777976711 hasConcept C518677369 @default.
- W2777976711 hasConcept C95457728 @default.
- W2777976711 hasConceptScore W2777976711C108827166 @default.
- W2777976711 hasConceptScore W2777976711C112698675 @default.
- W2777976711 hasConceptScore W2777976711C136764020 @default.
- W2777976711 hasConceptScore W2777976711C144024400 @default.
- W2777976711 hasConceptScore W2777976711C144133560 @default.
- W2777976711 hasConceptScore W2777976711C15744967 @default.
- W2777976711 hasConceptScore W2777976711C166957645 @default.