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• W2779753486 abstract "This study analyses the key factors in the environmental orientation of innovation processes at hotel companies. Using the model of structural equations and data retrieved from the Technological Innovation Spanish panel, we shed light on how the environmental orientation of companies is proactively affected by the typology of innovations and the existing relationship between the market drivers (customers, competitors, clients and suppliers) and companies’ environmental orientation. Based on the results, a validated partial least squares (PLS) graphical model is presented, which clarifies and quantifies established relationships among the different variables. Research gaps and future lines are also highlighted." @default.
• W2779753486 created "2018-01-05" @default.
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• W2779753486 date "2017-12-30" @default.
• W2779753486 modified "2023-09-27" @default.
• W2779753486 title "How Does the Spanish Hospitality Industry Envision Its Eco-Innovation Orientation?" @default.
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• W2779753486 doi "https://doi.org/10.1007/978-3-319-67603-6_20" @default.
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