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- W2781016996 abstract "Consumers seek products of excellence and value propositions that satisfy their needs andwishes. Companies, while meeting those needs, are facing challenges of how to design, selectand manage distribution channels that will ensure maximum savings in distribution costs,enhance product availability and effective co-ordination of channel activities. At the sametime, manufacturers are bedevilled with problems of how to provide fast deliveries tocustomers, maintain optimum inventory volume and ideal market coverage, minimize us ofwarehouses at the least carrying cost of stock, reduce total distribution costs and maximizecustomer satisfaction. Consequently, competence is increasing exponentially and things aregetting more difficult for companies to reach de market.Thus, this study is focused on the task of carrying out a research about alternative marketingchannels that complement the conventional ones in order to increase the market share andfinally satisfy the current needs of the customers.All through the study, some topics can be highlighted: the theoretical research of the mainconcepts related with the marketing channels, a deeper inquiry in the alternative marketingchannels and the door-to-door channel (theory, origins and current examples) and finally thestudy of a practical case including information about the company, the situation’s context orthe social and business impact. Furthermore, along the evolution of the research, someinteresting topics have been discovered and included in the thesis such as women’sempowerment in the direct selling channels and the fusion of the Corporate SocialResponsibility and the Business’ Strategy." @default.
- W2781016996 created "2018-01-05" @default.
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- W2781016996 date "2017-10-01" @default.
- W2781016996 modified "2023-09-23" @default.
- W2781016996 title "Alternative marketing channels: the case of the Door-to-Door Channels in a Food Company" @default.
- W2781016996 hasPublicationYear "2017" @default.
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