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- W2782056500 abstract "The majority of public health challenges, including infectious diseases like HIV as well as drug addiction, can be prevented through behavioral modification. New technologies may help to address these challenges and improve behavior change interventions. Much of the research in this area has been corporate-sponsored (i.e., external to the field of public health). For example, advertisers have shown tremendous progress in persuading consumers to act upon triggers embedded within technology platforms, specifically smartphone apps and websites. Consumer market research firms have studied and advocated for a variety of tactics to help their clients convert ad viewers into product buyers. When consumer behavior fails to meet market research expectations, advertisers are quick to adapt their own approaches and messages. Indeed, corporations have been armed with significant investment capital and profits to fuel this body of research for the past 50 years. Public health researchers and organizations, on the other hand, have fewer resources and therefore need to focus on research and behavior change “best practices” that are highly cost-effective and scalable. In this chapter, we explore two potential methods of using social media sites to engage people and seek to use data from an academic Twitter handle to study whether they can be successfully applied to engage an audience in public health research. The two methods used are: (1) combining Twitter text with pictures to garner more engagement, and (2) inclusion of hashtags with text that is relevant and timely." @default.
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- W2782056500 date "2018-01-01" @default.
- W2782056500 modified "2023-09-28" @default.
- W2782056500 title "Engaging a Digital Health Behavior Audience: A Case Study" @default.
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- W2782056500 doi "https://doi.org/10.1007/978-3-319-61446-5_13" @default.
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