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- W2782179186 abstract "Purpose: The purpose of this study is to explore video brand storytelling’s affect on the antecedents of brand perceptions. Design/Methodology/Approach: This study has a qualitative and an explorat ..." @default.
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- W2782179186 date "2017-01-01" @default.
- W2782179186 modified "2023-09-27" @default.
- W2782179186 title "Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions" @default.
- W2782179186 hasPublicationYear "2017" @default.
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