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- W2782210853 abstract "A major source of failure for new ventures is the entrepreneurs℉ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach, while advantageous, is not without drawbacks. This article presents a conceptual model that incorporates the characteristics of “getting out of the building” to conduct customer interviews, and the biases that can arise to influence the entrepreneurs℉ misjudgment of the product-market fit. We provide recommendations to overcome these biases." @default.
- W2782210853 created "2018-01-12" @default.
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- W2782210853 date "2015-03-01" @default.
- W2782210853 modified "2023-10-16" @default.
- W2782210853 title "Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews" @default.
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- W2782210853 doi "https://doi.org/10.1108/neje-18-01-2015-b004" @default.
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